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ABOUT ARCHWAY MEDIA

At Archway Media, we believe in more than just creating videos. We're passionate about helping businesses grow by telling their unique stories through powerful visual content.

Our mission is simple: to help businesses clarify their message and build trust with their customers using strategic video solutions. We are committed to creating video assets that bring real results and lasting impact.

ABOUT JOSH

Hi, I’m Josh, the founder of Archway Media.

My passion for technology and teaching began early. After starting out in primary school teaching, I pivoted to a role with Noel Leeming’s Tech Solutions, where I taught people how to use their devices, breaking down complex concepts into simple, actionable steps.

Growing up immersed in the business world—thanks to my parents’ successful company—I saw firsthand the challenges businesses face when trying to communicate their value clearly. Many missed opportunities simply because their message wasn’t connecting.

This inspired me to combine my love for technology, storytelling, and teaching to help businesses craft their message through video.

Today, I work with businesses to uncover their “why” and create videos that resonate with their audience, fostering connection and driving growth.

OUR VISION

We aim to elevate businesses to new heights, helping them achieve success in ways they never imagined. Success for us means not just creating amazing videos but fostering growth and thriving partnerships with local businesses.

We dream of a future where Archway Media’s success allows us to live out our personal passions - like traveling with family, giving back to communities, and supporting those in need.

OUR UNIQUE APPROACH

We’re more than videographers - we’re content strategists. At Archway Media, we don’t just make videos; we help you integrate them into your broader business goals and marketing strategies.

Our process always begins with understanding your unique needs:

  • Where your business is currently at

  • Your vision for the future

  • The obstacles holding you back from achieving that vision

This ensures that every video we create aligns with your goals and delivers measurable results. From Video Business Cards to customer testimonials, we tailor each project to meet your specific objectives.

Our Strategy: Offensive vs. Defensive Content

Not all video content serves the same purpose. That’s why we divide our approach into two categories:

  1. Defensive Content: Focuses on nurturing and converting people who are already aware of your business (warm leads), such as Video Business Cards, testimonials, process videos, and FAQs.

  2. Offensive Content: Designed to attract people who don't yet know your business exists (new prospects) through video ads, Reels, and awareness campaigns.

We prioritise defensive content first, ensuring your current audience is engaged and converting, before layering in offensive strategies to expand your reach.

How this works for your business

This approach ensures that your investment in video content is maximised. By focusing on the audiences most likely to convert, you’ll see quicker results and avoid wasting money on bringing in new prospects who might fall through the cracks.

OUR VALUES

Our core values shape everything we do.

WHAT OTHERS SAY

HEAR FROM JG HIRE & THEIR EXPERIENCE WITH ARCHWAY MEDIA

Discover how Archway Media helped JG Hire achieve their goals. Watch as they share their journey, highlighting the impact of Archway Media's expertise and dedication.